La Biosthetique
Sothys
Wherteimar
S•HEART•S
ONE Brush
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La Biosthetique
Sothys
Wherteimar
S•HEART•S
ONE Brush
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We offer privileged partnership terms, tailored offers, and expert consultation. Discover a brand built on impeccable quality and refined, timeless aesthetics.
PROFESSIONAL BEAUTY DUBAI 2026
February 2–3 | Festival Arena, Dubai
Stand F20
PROGRESS BEAUTY invites you to one of the most influential professional beauty exhibitions in the Middle East — Professional Beauty Dubai.

European Expertise. Premium Brands. Real Business Solutions
About PROGRESS BEAUTY

PROGRESS BEAUTY represents:
  • 30 years of success in the European professional cosmetics market
  • 3 years of rapid growth across the Middle East and Near East
  • Extensive expertise in beauty business development and luxury brand management
We combine the finest Eurаopean traditions, innovative technologies, and a strategic approach to the growth of beauty salons and aesthetic clinics.
Our Brands
At Booth F20, discover a curated portfolio of leading luxury professional brands:
La Biosthetique
A premium professional brand uniting Parisian elegance and scientific expertise.
An authority in advanced care for hair, scalp, face, and body, focused on health, balance, and long-term results.
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Sothys
A legendary name in professional skincare and SPA since 1946.
Renowned for its high-performance treatments and refined sensory experience.
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Wherteimar
Professional skincare inspired by the purity of nature and Swiss quality standards.
Formulations combine natural ingredients with modern active technologies.
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S-Heart-S
Premium professional brushes designed for hair and scalp health.
Trusted by top stylists worldwide for precision, comfort, and performance.
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ONE Brush
Innovative professional brushes with adjustable bristle stiffness.
One tool — multiple styling solutions.
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What Awaits You at the PROGRESS BEAUTY Stand
By visiting our stand, you will be able to:

  • Take advantage of an exclusive exhibition offer — special discounts on products and complimentary gifts available only for exhibition visitors
  • Explore exclusive cosmetic solutions for face, hair, and body
  • Discover luxury professional beauty brands
  • Receive consultations from experienced beauty business consultants
  • Attend masterclasses led by top hairstylists
  • Watch live demonstrations of advanced hairstyles and styling techniques
  • Connect with highly qualified cosmetologists
  • Participate in masterclasses on modern facial massage and skincare techniques
What Awaits You at the PROGRESS BEAUTY Stand
By visiting our stand, you will be able to:

  • Take advantage of an exclusive exhibition offer — special discounts on products and complimentary gifts available only for exhibition visitors
  • Explore exclusive cosmetic solutions for face, hair, and body
  • Discover luxury professional beauty brands
  • Receive consultations from experienced beauty business consultants
  • Attend masterclasses led by top hairstylists
  • Watch live demonstrations of advanced hairstyles and styling techniques
  • Connect with highly qualified cosmetologists
  • Participate in masterclasses on modern facial massage and skincare techniques
Unlock new opportunities for your business and experience the excellence of European professional beauty.
Join Us
Join us at Stand F20
February 2–3 | Festival Arena, Dubai

PROGRESS BEAUTY — where beauty becomes a strategy for success.
progress beauty perfumes & cosmetics trading co llc
Office Address: Office 1, Xavier Business Center, Floor 35, Al Saqr Business Tower, 91 Sheikh Zayed Rd — DIFC — Dubai, UAE
+971 42 67 0268
office.ae@progress-beauty.com